Overview:
We are seeking highly motivated and detail-oriented Marketing Associate Professionals. The ideal candidates should not only be proficient in professional marketing skills but also adept in the latest retail technologies and digital strategies. This includes possessing in-depth knowledge of the luxury goods market, expertise in photography, and the ability to effectively utilize social media platforms in both the UK and China. As Marketing Associate Professionals, you will play a crucial role in integrating technology with luxury retail, contributing significantly to our business growth. This is an excellent opportunity for those passionate about marketing and keen to make an impactful contribution to a dynamic and innovative team.
Responsibilities:
- Conduct research and analysis on luxury goods market trends, especially in relation to second-hand luxury items and rare products and understand the characteristics of the Chinese and UK markets
- Produce high-quality product photographs and engaging marketing materials, including brochures, website content, and social media posts
- Manage and maintain the company’s brand image on major social media platforms in China and the UK, including but not limited to WeChat, Weibo, Instagram, and Facebook
- Plan and implement innovative marketing and advertising campaigns to increase brand awareness and market share
- Establish and maintain good relationships with personal shoppers, boutique stores, trendy brand shops, collection stores, and individual consumers
- Analyze the effectiveness of marketing activities, including social media engagement, website traffic, and advertising response, and prepare regular reports
- Monitor and analyze the performance and strategies of competitors
- Have a deep understanding of the luxury products offered by the company, including new and rare second-hand items, and ensure up-to-date knowledge of new trends and developments in the market
- Organize and participate in promotional events and campaigns to attract new customers and retain loyalty from existing ones
- Seek and develop cooperative relationships with other brands and businesses to enhance market influence
Experience, Skills and Qualifications Required:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Capability to conduct in-depth market research and analyze luxury goods market trends
- Professional product photography skills to take high-quality images for marketing and social media purposes
- Proficiency in managing social media platforms in both China and the UK, such as WeChat, Weibo, Instagram, and Facebook, for effective brand social media account management
- Excellent communication abilities to build and maintain good relationships with clients and partners from diverse backgrounds
- Ability to think innovatively to plan and execute creative marketing campaigns
- Ability to analyze the effectiveness of marketing activities, understand data, and formulate strategies based on it
- At least 2-3 years of relevant marketing experience, particularly in the luxury goods or related sectors
- In-depth understanding of the luxury goods market, especially in the domain of second-hand and rare luxury items
- Fluency in English and Chinese to adapt to a multicultural environment and cross-national communication
If you are a motivated individual with a passion for marketing, we would love to hear from you. Please submit your resume along with your application detailing your relevant experience.
Job Types: Full-time, Permanent
Salary: £26,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Gym membership
- UK visa sponsorship
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Yearly bonus
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
Expected start date: 01/05/2024