Marketing Manager

Klipspringer is a fast-growing and progressive company providing food safety compliance solutions to the complete food sector across the UK & Ireland. With a team of over 60 employees spanning customer service right through to production, we’re a family-run business with family values at our core. We go above and beyond to care for and progress every team member as part of our exciting growth journey!

We are currently looking for a forward-thinking Marketing Manager with a solid grounding in targeted strategic marketing to help propel the company to its next stage of growth. To be based at our head office in Ipswich, the successful candidate will be an excellent team manager, responsible to help shape the marketing strategy and working with the marketing team to deliver this day-to-day. This means managing and assisting with the delivery of the marketing communications schedule, including email, hard copy, video and social media communication channels, as well as overseeing and approving marketing material, ensuring accuracy of text and brand consistency across all marketing channels. The Marketing Manager will also collaborate with the commercial and sales teams to increase revenue and brand awareness.

Employment Details

Reports to Sales & Marketing Director

Supervisory Responsibility for Marketing Team

Location Ipswich office

Working Hours 8:00 – 16:45 hrs, Monday - Friday

Roles & Responsibilities

▪ Work with Sales & Marketing Director to set Klipspringer's marketing strategy, with the key objective of generating marketing-qualified leads to support the growth of the business.

▪ Ensure delivery of Klipspringer's marketing strategy, including regularly analysing and reporting on achieved results, along with suggestions to further improve performance.

▪ Manage, coach and develop marketing team members (4+) to achieve and exceed their agreed KPIs.

▪ Manage and assist with delivery of the marketing communications schedule, including email, hard copy, video and social media communication channels. Oversee and approve marketing material, ensuring accuracy of text and brand consistency across all marketing channels.

▪ Build brand awareness and ensure correct market positioning to attract and engage potential customers in current and developing market sectors.

▪ Work with the sales and commercial teams to assist with the conversion of marketing-qualified leads.

▪ Conduct market research, including analysis of competitors and their sales/marketing strategies.

▪ Build strategic relationships with key industry players. Coordinate external consultants/SMEs as required.

▪ Set and monitor the annual marketing budget to invest wisely and achieve agreed ROI.

Performance Objectives

▪ Delivery of agreed yearly and/or quarterly Marketing Objectives

▪ Number and value of marketing qualified-leads (MQLs) generated

▪ Return on Investment (ROI)

Skills Required

▪ Excellent understanding of marketing principles and strategies.

▪ Strategic planning and accountability for delivering on the plan.

▪ Strong leadership, coaching and management of team members.

▪ Excellent communication and project management skills, including working constructively with other business departments.

▪ Impeccable time and task management, including accountability for results.

▪ Initiative and creativity to push boundaries and challenge the status quo.

▪ Continually ready to self-develop and learn new or better ways of working.

▪ Solid grasp of the Klipspringer sales and prospecting process, and of our customer/prospect personas.

▪ Ability to work with and manage external stakeholders and consultants if required.

General Expectations

▪ Maintain personal and professional development to meet the changing demands of the job and participate in appropriate training activities.

▪ Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this job, whether that be on-the-job training, in-house training or external training courses.

▪ Undertake health and safety duties commensurate with the post and as detailed in the company’s Health and Safety Policy.

▪ Act as an ambassador of the company and promote the company brand, always displaying a positive image to customers and members of the public.

Live and breathe our core values – care, competence and focus; deliver to our mission statement and promote the company’s long-term vision.

Job Type: Full-time

Pay: £50,000.00-£60,000.00 per year

Benefits:

• Company events
• Cycle to work scheme
• Discounted or free food
• Free parking
• Health & wellbeing programme
• On-site parking
• Paid volunteer time
• Sick pay

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 3 years (preferred)
• Marketing: 3 years (preferred)

Work Location: In person