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Salary We’re looking for a Marketing Operations and Data Analyst to help us showcase the value of our B2B marketing efforts at GTI.
The Marketing Data & Analytics role works to combine information from all Marketing core systems, to enable real time data-driven decisions. This position’s focus is to lead the data management and reporting capabilities of our CRM - Zoho, and Marketing Automation – HubSpot. Emphasis will be on analysing business and process requirements while also supporting data quality requirements.
The role has significant interaction with Marketing, Revenue Operations, GTM Key Account Management and Customer Success. Analysts work in a dynamic, fast-paced environment, and interface directly with internal stakeholders to define requirements, draft specifications and implement reporting solutions.
The role has significant interaction with Marketing, Revenue Operations, GTM Key Account Management and Customer Success. Analysts work in a dynamic, fast-paced environment, and interface directly with internal stakeholders to define requirements, draft specifications and implement reporting solutions.
Outcomes
Profitability is continually increased.
- Develop and implement best practices to measure sales and marketing effectiveness
- Consolidating reports across marketing campaigns and sharing key learning's
- Demonstrating the ability to interpret, synthesize and organize data, in order to succinctly communicate findings and recommendations in both written and verbal forms
- Analyse marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes
Reporting systems and performance dashboards are effectively developed and maintained to meet business needs.
- Understand CRM, marketing automation systems, social dashboards, and other marketing systems
- Identifying opportunities to automate any/all analysis and identifying processes for efficiencies
The B2B Marketing team is fully supported.
- Provide additional support to team members as needed this may include some administrative support within Zoho and HubSpot
Person Specification
Person Specification:
A successful candidate will have a passion for database marketing, superb attention to detail, strong analytical skills and be able to handle multiple tasks simultaneously. This position will play an integral role in the success of the group.
Work Experience, Knowledge & Skills:
Required skills/qualifications:
- Previous prior relevant experience
- Excellent oral and written communication skills
- Ability to communicate with a non-technical audience, understand business needs, and translate them into analytical requirements
- Highly organized, self-motivated and can make recommendations and good decisions
- Innovative thinker with attention to detail – not afraid to experiment
- Strong statistical and analytical skills
- Superior knowledge of MS Access, SQL, SOQL and Excel
- Ability to work in a fast-paced environment and manage priorities on multiple projects with tight deadlines while still achieving exceptional results
- Demonstrated ability to lead small teams and conduct meetings
Preferred skills/qualifications:
- Degree in Marketing, Business, Economics or Statistics or equivalent experience
- Salesforce Administrative experience
- Experience with Google Analytics
Other Information
- 37.5 hours per week Monday to Friday 9.00 – 5.30pm
- 3-month probationary period
Candidates applying for roles at GTI will be subject to background screening. You can find out more about our background screening and the recruitment of ex-offenders by reading our policies.
About Group GTI
We aim to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing.
We believe in understanding students and partnering with employers, universities, schools and other technology providers.
It's about students finding the right role and employers finding the most suitable candidates. But it's more than that – it’s about helping young people discover options, develop and build confidence.
Documents
Gti hiring of ex-offenders policy
Click to view
Gti background checks policy
Click to view
Department
B2B Marketing
Employment Type
Permanent - Full Time
Location
London, UK - Hybrid
Workplace type
Hybrid
Documents
Gti hiring of ex-offenders policy.pdf
Gti background checks policy.pdf
