Company

Business of FashionSee more

addressAddressLondon, Greater London
type Form of workPermanent
CategoryAdvertising & Marketing

Job description

This is an exciting opportunity for the right candidate to join a fast-growing designer fashion brand within the Marketing team. As a PR & Influencer Manager you will work closely with the Head of Marketing to develop and implement the PR and influencer strategy for the UK, USA, Europe and other markets if needed. This includes building and maintaining relationships with key influencers, managing PR agencies and contributing to the overall success of various marketing initiatives and events. You’ll manage the Senior PR & Influencer Executive, PR & Influencer Assistant and Marketing & Samples Assistant.

MAIN RESPONSIBILITIES

Influencer Relations

  • Serve as the main point of contact for all influencers across the UK, USA, Europe and other markets if needed.
  • Cultivate strong relationships with influencers and capture key information in the database. Identify and reach out to potential influencers to grow the influencer database, meeting monthly gifting targets per territory.
  • Negotiate and manage partnerships, ensuring influencers authentically represent the brand in a way that resonates with our target audience.
  • Lead and manage the PR & Influencer team, providing guidance and support to achieve team targets and objectives.
  • Work with the Merchandising Manager to ensure gifting strategy is aligned with overall product strategy.
  • Follow-up with influencers when gifts have been delivered to ensure they received and that there are no issues.  

Press & VIP

  • Lead the relationship and strategy with all external PR agencies for the UK and USA.
  • Cultivate and maintain strong relationships with key media outlets, journalists and stylists in the UK, USA, Europe and other markets if needed.
  • Proactively pitch brand stories, product launches and events to secure high-impact media coverage.
  • Work closely with the Senior Content Manager to brief in press releases.

Events

  • Plan and execute brand events, launches and collaborations to enhance brand visibility.
  • Coordinate with internal teams and external partners to ensure seamless execution of events.

 

Affiliate

  • Develop, implement and optimise the affiliate marketing strategy to drive traffic, conversions, and revenue.
  • Identify and recruit high-performing affiliate publishers and content creators aligned with DeMellier's brand values.  

Wholesale

  • Support wholesale team with press and marketing activations for new store launches in the UK, USA, Europe and other markets if needed.  

Budget & Reporting

  • Manage the Influencer Marketing budget and invoicing to ensure that resources are allocated effectively within budget and spend correctly recorded.
  • Use data-driven insights to optimise strategies and demonstrate ROI.

THE IDEAL CANDIDATE

  • Bachelor's degree in Marketing, Public Relations, Communications, or a related field. 5+ years of experience in a similar role within the luxury fashion industry.
  • In-depth understanding of the PR and influencer landscape within the UK and US.
  • Excellent communication and interpersonal skills.
  • Experience with Microsoft Office, especially Excel and PowerPoint.
  • Detail-oriented with excellent organisational and multitasking abilities.
  • Creative mindset with a passion for luxury fashion. Positive team player with a can-do attitude.
Refer code: 2607784. Business of Fashion - The previous day - 2024-01-24 16:58

Business of Fashion

London, Greater London
Popular Influencer Manager jobs in top cities
Jobs feed

Project Manager (Pumps / Rotating Equipment)

Rise Technical Recruitment

Aberdeen, Scotland

£40,000 - £60,000/annum Bonus + Excellent Benefits

Aftersales Manager

Steele-Dixon

Edinburgh, City of Edinburgh

Lettings Manager

Rayner Personnel

BD21 3SE

£25,000 - £40,000/annum

Project Manager

Psr Solutions

Walsall, West Midlands

£60,000 - £65,000/annum Car/Allowance + Pension + Healthcare

Account Manager

Optimise Talent Ltd

Huddersfield, West Yorkshire

£25,000 - £60,000/annum OTE £60k (uncapped)

Contacts Manager- Fire Suppression

Hunter Mason Consulting Ltd

Wakefield, West Yorkshire

£40,000 - £60,000/annum Plus Benefits

Registered Manager

Purosearch

Hove, East Sussex

£40,000 - £45,000/annum

Operations Manager

First Base

Stonehouse, Gloucestershire

£42,000 - £60,000/annum

Clinical Care Manager

Olive Recruit

Preston, Lancashire

£36,000/annum

Connect Hub Manager

Platinum Recruitment Consultancy

Warrington, Cheshire

£31,000 - £32,466/annum + benefits

Share jobs with friends

Related jobs

Pr & Influencer Manager

Senior Influencer Marketing Specialist/Manager (Freelancer)

Butterfly Effect

London, England

a month ago - seen

Influencer Marketing Manager, Meta Quest FR

Meta

London, England

2 months ago - seen

Community & Influencer Management Intern

University Arts London

£21,000 - £22,000 per annum pro rata

London, England

2 months ago - seen

Influencer Marketing Manager

Elemis

Permanent, Full-time

London, England

2 months ago - seen

Immediate Start: Freelance/Temp Influencer Account Executive - Account Manager

Ketchum U.k.

Part-time, Freelance

London, England

2 months ago - seen

Influencer Marketing Manager USA

3Search

£45,000.00 to £55,000.00

London, England

3 months ago - seen

Influencer Partnerships & Affiliate Manager

Allies Group Germany Gmbh

Fixed term contract

London, Greater London

3 months ago - seen

TikTok LIVE Influencer Operations Manager

Tiktok

London, England

3 months ago - seen

Influencer Marketing Manager

Swytch Bike

London, England

3 months ago - seen

Influencer Marketing and Communications Manager

Coty

London, Greater London

3 months ago - seen

Influencer Marketing Manager

Blu Digital

London, England

3 months ago - seen

Assistant Influencer Marketing Manager

Charlotte Tilbury

London, England

4 months ago - seen

Influencer Marketing And Communications Manager

South West London

Merton, Greater London

4 months ago - seen

PR & Influencer Manager

3Search

£45,000 - £50,000

London, England

4 months ago - seen

A&F Influencer Marketing Manager - EMEA

Abercrombie and Fitch Co.

Permanent

London, England

5 months ago - seen

Influencer Marketing Manager - German Speaking

Salt

350.00 GBP Daily

London, England

5 months ago - seen

Lead Talent/Influencer Manager

SAVVY MEDIA

Up to £45k

London, Greater London

5 months ago - seen