Product Marketing Manager, Meta for Work

Meta Reality Labs’ Meta for Work team is focused on work applications in the Metaverse. Our mission is to make working from anywhere feel connected, collaborative, and empowering. We push the state-of-the-art in the future of work with groundbreaking research into emerging technologies, software, and hardware to bring this vision to life. We are looking for a seasoned Product Marketer to help our growing team support this mission. This person will be responsible for influencing VR for Work experiences product strategy and development, and leading go-to-market strategy as part of the Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and SW product launch experience having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Meta for Work Responsibilities:

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
• Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
• Provide thought leadership to help guide executives on decisions and tradeoffs related to product strategy
• Lead the definition and development of the go-to-market strategy for product launches, working cross functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics
• Act as the point of contact for communicating GTM updates and reviews with cross functional leadership
• Support growth initiatives for live software products and services, working with cross functional partners including Marcom, Partnerships, and Comms to meet acquisition and engagement goals
• Analyze product performance, synthesize customer feedback and advocate for improvements

Minimum Qualifications:

• 5+ years experience with inbound or outbound Product Marketing for enterprise tech hardware and/or software
• Combination of strategic Product Marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment

Preferred Qualifications:

• Product Marketing experience in B2B environments, marketing communications, and/or product management
• Domain knowledge in VR, AR, AI/ML and/or hardware/software platforms
• Experience with both early stage products and established products
• Experience with end-to-end product lifecycle management
• BA/BS degree in marketing, business, product development, or related field
• MBA degree

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.