Recruiting Communications Manager

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.    

Position Summary

This is a hands-on global role reporting to the Associate Director, Employee Experience & Employer Brand, working on key initiatives and campaigns to manage our recruitment communications externally. You’ll love building relationships, working collaboratively with multiple stakeholders, and have a passion for solving challenges with creative, data led solutions.

From channel strategy and management, content planning and creation, to producing communications and running global campaigns in different markets, you’ll thoughtfully manage recruitment communications activity that helps to build our employer brand reputation globally.

You’ll understand the power of storytelling, and your combined knowledge of the talent space and candidate desires will ensure you prioritize key moments with the right content, in the right format, at the right time, at every stage of the candidate journey.

You’ll be helping our recruitment teams to meet local hiring needs through consistent and quality employer brand initiatives, and your expertise will help guide and deliver market-leading communications, with a strong focus on our employee value proposition (EVP), Firm values and diversity and inclusion.

Duties and Accountabilities

Recruitment marketing and employer brand programs and initiatives 

• Own employer brand global content plans, amplifying our story, and driving engagement across channels through innovative content that cuts through
• Work with local recruitment team stakeholders to develop and implement recruitment marketing programs to support the Firm’s recruiting objectives, across various talent pipelines including: students & graduates, experienced lawyers and business professionals
• Work closely with internal teams and external agencies to:
• Oversee all recruitment marketing content across the Firm’s digital and offline platforms
• Lead the development and publication of recruitment content for our careers hub, Inside White & Case
• Manage the Firm’s employer brand social media campaigns, working closely with the social media team, advising on platform and content strategy
• Support the ongoing development of the Firm’s global and local careers sites
• Manage day-to-day relationships with creative agencies, media providers and external consultants
• Use awareness/perception and market insight research to inform ongoing recruitment  communications strategy
• Keep ahead of industry trends, and advise on how the Firm can constantly innovate across digital and social media efforts to support recruitment and the employee experience
• Drive employee advocacy through the adoption of the Firm’s employee advocacy tool looking for opportunities to increase users and amplify content.

Advisory and Collaboration

• Act as a trusted advisor to Global Recruitment Team, understanding hiring needs and local nuances for talent attraction
• Work with Marketing Communications and People functions as well as external agencies to evolve the employer brand strategy and champion its effective implementation
• Ensure close collaboration with colleagues in Social Media, Media Relations, Internal Communications, Creative Services, as well as key stakeholders within the Firm.

Quantifying and Reporting Results

• Design and implement tools and initiatives to communicate successes and demonstrate value of the Firm’s employer brand programs globally
• Generate employer brand performance reports and analyze patterns on key metrics, supporting the function to be data, insights and results led.   

Qualifications

• Extensive experience in Employer Branding and/or Recruitment Marketing or Marketing and/or communications
• Proven track record in implementing successful employer branding/marketing initiatives and digital campaigns
• Proficient with social media channels and social scheduling tools; able to identify and create appropriate content for existing and new platforms
• Experience working in a global organization and able to demonstrate a strong global mindset
• Experience of legal or professional services or similar corporate environment, preferably with a mix of agency and client-side experience
• Excellent communications skills (written and verbal) with confidence and ability to deal with senior stakeholders at all levels
• High emotional intelligence and ability to understand and navigate a professional services partnership
• Passionate, proactive, solution orientated, creative thinker and able grasp concepts and processes quickly
• Proven project management skills
• Experience dealing with multiple constituencies and changing priorities in a fast-paced environment
• Strong organizational skills and ability to handle multiple tasks and meet deadlines
• Client service oriented

Location & Reporting

• This is a hybrid in-office/remote role based in our London or New York offices
• This role reports to the Associate Director, Employee Experience & Employer Brand Communications