Senior Marketing Manager

Senior Marketing Manager (Lead Generation Specialist)

• Location: Brighton
• Salary: £55,000 - £60,000
• Job Type: Full-time
• Industry: Education

Reed Marketing and Creative are seeking a Senior Marketing Manager with a specialism in lead generation to join a fantastic organisation in the vibrant city of Brighton. This role is ideal for a strategic thinker with a strong background in the education industry, who can drive lead generation efforts and manage a dynamic marketing team.

Responsibilities:

• Develop and implement a comprehensive lead generation strategy.
• Manage and mentor a marketing team, setting clear goals and KPIs to measure success.
• Analyse market trends and adapt strategies to maximise lead generation and conversion rates.
• Collaborate with sales teams to align marketing efforts with business objectives.
• Oversee the execution of campaigns across multiple channels, ensuring consistent messaging and branding.
• Monitor and report on the effectiveness of lead generation strategies, making data-driven decisions to improve performance.

Required Skills & Qualifications:

• Proven experience in lead generation within the education sector.
• Strong strategic planning and management skills.
• Ability to lead and inspire a marketing team.
• Proficient in using analytics tools to track campaign performance and ROI.
• A creative mindset with the ability to innovate and adapt in a changing market.

Benefits:

• 25 days annual leave
• Generous pension scheme
• Employee assistance programme
• Opportunities for professional development and growth.
• Dynamic and supportive work environment.

To apply for this Senior Marketing Manager position, please submit your CV.