Senior Programme Manager

The Talent Set are delighted to be working with an excellent sustainability/ environmental charity to find their new Senior Digital Marketing Coordinator.
The charity offers a flexible working environment, with an expectation of working from their London office 2 days per week.

Reporting into the Head of Marketing, Communications and Individual Giving you will work with the Marketing & Communications Team to create, manage, and optimise new and existing digital marketing campaigns which reach, engage and convert target audiences. Channels will include paid search (including Google Ads Grant), paid social media (Meta, X, TikTok and LinkedIn), display advertising and other new channels.

Key Responsibilities:

·       Create, manage and optimise new paid for digital marketing campaigns for paid search (including Google Ads Grant), paid social media, and display advertising as well as advising on and testing new opportunities.

·       Build and manage a new paid advertising function to support the existing social media strategy for the charities campaigns and awareness moments.

·       Lead digital marketing activity to drive income through digital fundraising marketing and other conversions, such as opt-ins and volunteer sign ups.

·       Support integrated digital marketing and communication campaigns designed to increase the reach and reputation of the charity against agreed KPIs, as well as engagement KPIs.

·       Work with the website and content lead to track and analyse paid for advertising campaigns and identify opportunities for optimisation.

·       Create engaging digital content and ensure it aligns with the key messages of the wider organisational strategy, testing creative and messaging where possible.

·       Work with each internal team to understand how paid digital advertising can best support day to day activities in line with the wider Marketing and Communications Team’s digital plans.

Person Specification:

·       Proven experience of planning, executing and delivering successful paid for digital marketing on the major channels (Meta, X, LinkedIn, display, paid search).

·       Proven experience of digital targeting and audiences segmentation, on the major channels (Meta, X, LinkedIn, display, paid search).

·       Proven experience of successful paid digital fundraising, across social media, web and email.

·       Experience in building and managing a digital marketing campaign plan with strong knowledge of paid, owned and earned digital communication channels.

·       Experience of creating, delivering and testing engaging content and stories to reach, engage and convert target audiences.

·       Experience of producing marketing materials including writing copy and working with designers.

·       Strong project coordination and development skills, with the ability to multi-task, problem-solve and monitor the delivery of campaigns and projects on budget against ROIs.

·       Exceptional written and verbal communication and copywriting skills and a keen eye for detail.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.