Job description
The Employer is: EKO FOR PURPOSE. We are seeking a dynamic and creative Social Media and Brand Manager to join our team. The ideal candidate will be responsible for developing and implementing comprehensive Social Media strategies to increase brand awareness, drive engagement, and ultimately, generate leads and sales. This role requires an understanding of various Social Media platforms, marketing techniques, and trends, along with excellent communication and analytical skills. This is a new role within the company and as we continue to grow, we feel it is necessary to focus on the brand as well as our B2C sales. .
Request
Strategic Thinking: Ability to develop and execute social media strategies aligned with broader marketing goals, demonstrating foresight and long-term planning.Creativity: A creative mindset with the ability to conceptualize and produce engaging content that resonates with target audiences and sets our brand apart from competitors.Adaptability: Flexibility to adapt to changing trends, algorithms, and consumer behaviours in the ever-evolving landscape of social media and digital marketing.Interpersonal Skills: Strong interpersonal and relationship-building skills to effectively collaborate with cross-functional teams, external partners, and influencers.Problem-Solving: Resourcefulness and problem-solving skills to overcome challenges and optimize performance through data-driven insights and innovative solutions.Attention to Detail: Meticulous attention to detail to ensure accuracy in content creation, campaign management, and performance analysis.Time Management: Excellent time management and organizational skills to effectively prioritize tasks, manage multiple projects simultaneously, and meet deadlines consistently.Communication Skills: Clear and concise communication skills, both written and verbal, to convey ideas effectively and engage with diverse audiences across various channels. , Graphic Design: Proficiency in graphic design software such as Adobe Photoshop, Illustrator, or Canva to create visually appealing graphics and branded assets for social media posts and advertisements.SEO Knowledge: Understanding of search engine optimisation (SEO) principles and techniques to optimize social media content for improved discoverability and organic reach.Content Marketing: Familiarity with content marketing strategies, including storytelling, audience segmentation, and distribution tactics, to create engaging and relevant content that drives audience engagement and conversions.Crisis Management: Experience or training in crisis management and reputation management to effectively address and mitigate negative feedback or public relations issues on social media platforms.