B2B Brand Manager

Our client, CV-Library, is currently seeking an accomplished and results-oriented B2B Marketing Manager to join their dynamic team and spearhead the enhancement of their B2B function across the UK and US markets.
This key position promises high visibility within the organization and is instrumental in propelling growth through demand generation. The ideal candidate will bring a wealth of experience in B2B demand generation, B2B marketing, and account-based marketing (ABM), presenting a substantial opportunity for career advancement.
CV-Library is looking for an individual with a proven track record in B2B demand generation, CRM marketing, and ABM strategy to challenge the status quo and elevate marketing efforts.
Key Responsibilities:
* Develop and execute targeted ABM campaigns across owned and paid channels, supporting direct sales strategies with high-performance campaigns and sales sequencing.
* Shape marketing activities by incorporating customer insights, defining customer-led value propositions, and reinforcing the tangible benefits of CV-Library's products.
* Leverage in-depth knowledge of CRM platforms to implement effective and integrated CRM strategies, leading the development and optimization of the B2B CRM lifecycle strategy.
* Design and optimize automated workflows within the CRM to streamline campaigns, ensuring timely and impactful communication with prospects and customers, creating opportunities for the sales team.
* Contribute to the sales pipeline and revenue generation targets by defining, tracking, and reporting on marketing's contribution to key performance indicators and campaign results.
* Collaborate with Sales leadership to identify target accounts and build segmented audiences aligned with broader business goals.
* Manage and lead the existing team, define future team structure and hiring requirements, with a focus on building capabilities in the US market.
* Develop marketing assets around value propositions, ensuring engaging narratives and sales enablement materials.
* Design and execute integrated campaigns to generate new demand, progress cross-and up-sell opportunities, and increase awareness within target markets.
* Collaborate with various business functions on targets, campaigns, lead scoring, follow-up strategies, lead management, and reporting.
* Continuously analyze and optimize marketing campaigns to maximize conversion rates at every stage of the customer journey, utilizing A/B testing and marketing automation tools.
Requirements:
* 5+ years of experience in B2B demand generation and ABM, with international experience, including the U.S.
* Demonstrable and in-depth experience with B2B CRM platforms and leading integrated MarTech.
* Strong analytical skills, data-focused, and experienced in making data-driven decisions.
* Proficient in marketing automation tools and sales sequencing technology.
* Experience in hiring and managing a B2B marketing team.
* Excellent communication and collaboration skills across teams.
* Results-oriented with a proven impact on key results (leads and revenue) in previous roles.
* Flexibility and adaptability to change.
* Right to Work in the UK is a requirement.
Benefits:
* Competitive salary with a generous bonus scheme.
* 25 Days Annual leave, additional days for length of service and your birthday.
* Team incentives, social events, and High Flyers trips.
* Discounts with major cinemas and retailers, family days out, and more.
* Life Insurance and Company Pension.
* Employee Assistance Programme for mental health and well-being support.
* Inclusive and diverse work environment.