Brand Marketing Manager

Micheldever Tyre Services is looking for a commercially focused Brand Marketing Manager to be responsible for developing the Marketing Plan that sets out how we will deliver sales numbers for our Premium tyre brands. Working with manufacturers to communicate with target audiences to influence perception, drive action and create advocacy, both in the B2C and B2B sector.

Help influence centres and dealerships, promoting brands: national campaigns, trade events and promotional activity, on- and off-line, direct and in centre. Whilst the Channel team will coordinate the activity, the Premium Tyres Brand Manager will be involved with events, being accountable for the outcomes.

The successful candidate will:

• Develop a Marketing Plan to articulate the business' objectives for our Premium tyre brands
• Work closely with marketing teams in our Premium tyre manufacturers to ensure alignment in terms of strategy, brand and use of shared marketing funds - including claiming refunds from proven activity
• Work closely with the Channel and Performance Marketing specialists responsible for Premium on the Protyre/TyreClick websites, Social Media, Point of Sale, merchandising, market insight, PR development and Internal Comms
• Provide regular updates for the wider business on the progress against the Plan, pre-agreed KPIs, budget summaries and input to reporting packs

About you:

• You will come from a marketing background from a fast-paced environment either from Automotive, Tyres, FMCG, Financial Services, Holidays and Leisure, Utilities or Retail.
• Although this role is largely B2B, you will also need to have an understand of B2C marketing

What we offer:

We are committed to recruiting, retaining and developing individuals who demonstrate the ambition and drive to develop within our business. Benefits include a competitive market salary, personal bonus, hybrid working, a career development pathway, and the opportunity to work within a fast-moving, growing business alongside high calibre marketers who will help you develop your existing skills. We also offer employee discounts on servicing, MOT and tyres. Finder's fee, Life Insurance, Pension, a great variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match.

Why join Micheldever?

The Micheldever Group began over 50 years ago as a small part-time venture, offering car servicing and tyres to its local neighbourhood. From these humble beginnings we have grown to become one of the UK's largest wholesaler, distributor, and retailer of tyres, selling close to seven million tyres nationwide annually - nearly a quarter of the total UK market. We do this as both a B2B wholesaler and D2C retailer through our new Protyre co uk website and 184 wholly owned centres branded as Protyre Autocare, whilst also providing MOTs and mechanical services.

Our business now has over 2,500 Employees. Headquartered in Micheldever Station, near Winchester, our teams are based right across the UK - from Southam (near Coventry) to Chepstow, Halifax, Airdrie, Bury St Edmunds, Walsall, Haydock, Ashford, Nottingham, Exeter, Washington, and Greenford (West London) - and this role within our Marketing Team supports a hybrid working approach with c.2-3 days a week within one of our offices, with regular visits to Protyre Autocare and independent/franchised dealers across the UK, plus at least quarterly get-togethers with Marketing colleagues in another UK location.

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