Digital Marketer

As a member of the Marketing Department, you will support the Commercial Team by providing planning, execution and optimisation of our full marketing mix and initiatives. The role requires you to work across a multitude of marketing disciplines and to help grow our brand awareness. You will also drive sales and demonstrate understanding through the use of our online and offline marketing channels.

What you will be doing

• Integrated Marketing Mix Strategy: This responsibility involves aligning digital marketing strategies with broader business goals, ensuring consistent messaging across all channels, and adapting strategies based on market trends and consumer behaviour. It's essential for creating a cohesive marketing approach that contributes to overall business objectives.
• Advanced Analytics and Insights: Utilizing tools like Google Analytics for in-depth analysis of website performance is crucial. Making data-driven decisions to optimize the website for better engagement and conversion rates is a key responsibility for a mid-level Digital Marketer to ensure the effectiveness of digital campaigns.
• Sales Enablement and Content Management: Regularly update company templates and produce high-quality content to support sales efforts. This involves creating sales presentations, brochures, case studies, and other materials that effectively communicate the value proposition of Metricell’s products and services to potential customers.
• CRM and Lead Management: Utilize Zoho CRM to support lead generation and sales team activities. Ensure accurate and up-to-date management of CRM data, including leads, contacts, and marketing lists. Develop CRM strategies to improve customer relationships and sales effectiveness.
• Marketing Communications and Planning: Managing and continuously updating the marketing communications calendar to support brand awareness and customer acquisition objectives is vital. This includes planning and executing marketing campaigns, coordinating with various teams, and ensuring timely execution of marketing initiatives.
• Social Media Strategy and Execution: Taking charge of social media management involves strategy development, content creation, scheduling, and monitoring. Engaging with the audience, managing brand reputation, and using social media analytics for refining strategies are important for better engagement and lead generation.

To succeed in this role you will have

• Previous experience in a similar role
• Full knowledge of the Microsoft Office Suite
• Full knowledge of all social channels including LinkedIn, Facebook, X, Instagram & YouTube
• Experience in online analytics reporting via Google Analytics
• Experience in video editing programs (Biteable, Canva or other)
• Experience in CRM (Customer Relationship Management technology) - Zoho including Marketing apps

Benefits

• Additional day off for your Birthday
• 2 days volunteering leave per year
• 25 days annual leave (plus public holidays)
• Full office closure between Christmas and New Year
• Childcare vouchers
• Gym, showers and games room
• Prayer and Wellbeing Room
• Open Office
• Casual Dress
• Monthly social events
• Charity and fundraising events
• Generous annual training budget
• Apprenticeships including Degree Apprenticeships supported
• Pension Scheme
• Free on-site parking

Following your successful probationary period:

• Vitality private health care (including hearing, sight and dental)
• Bike2Work scheme
• Performance bonus scheme
• EMI share scheme
• LinkedIn Learning platform

About Metricell
Metricell is on a mission to deliver connectivity. We work with our customers to design, deliver and manage wireless communication networks – with a shared ambition of achieving a flawless network experience. We’ve been at the forefront of network connectivity for over 14 years and our solutions are helping governments, network operators and everyday businesses around the world to become Better Connected.

We are immensely proud to have been awarded the 2020 Queen's Award for Enterprise. This award is recognition of how our crowdsourcing technology is helping our customers to measure and monitor network performance: from Wi-Fi hotspots to mobile coverage. Our products use the latest technologies over a range of areas, predominantly within the Telecommunications space including; test and measurement, crowdsourcing, digital customer care and self-service, geospatial intelligence and network visualisation.

Job Type: Full-time

Pay: £24,000.00-£27,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee mentoring programme
• Free parking
• On-site gym
• On-site parking
• Paid volunteer time
• Private medical insurance
• Sick pay

Schedule:

• Monday to Friday
• No weekends

Supplemental pay types:

• Bonus scheme

Experience:

• Marketing: 2 years (preferred)

Work authorisation:

• United Kingdom (preferred)

Work Location: In person