Address
Form of work
SalaryYour focus will be to create, deliver, and facilitate brand strategies on its different levels, in order to build and amplify all business profiles. Majority of your responsibilities would be related to but not limited to content that exists in the digital sphere.
The ideal candidate will have an established understanding of Digital Sales and Marketing and fashion PR, the way how the industry works. Experience in driving brand awareness and growth through exciting and successful campaigns (organic and paid), as well as reliably planning and delivering on the day-to-day content, setting targets, managing across the various online channels.
Working here is about inspiration, delegation, feedback and motivation with the ambition to make you and our business grow. We encourage self-leadership, drive and proactivity.
Out of the brands that we manage - your focus would be on two of the handbag brands within our leather accessories category - Rabeanco.Rabeanco and Beracamy.
Handbags and Leatherwear:
We have been making handbags since 2001. We make premium quality leather handbags and shoes, with a bigger focus on handbags. We are heavily product-focused and would like that message to come across to our audience. Our head office is in Hong Kong, our colleagues are based around the world, mostly in East Asia and Western Europe. You would be working with people across different time zones.
An insight into what your main responsibilities:
- Create, plan and execute marketing initiatives and PR/brand activations.
- Plan + produce engaging strategic content, adapted for all social channels, including in-house and outsourced.
- Application within the day-to-day handling of platforms such as but not limited to: Instagram, TikTok, Youtube, Facebook, Website, e-newsletter, by adapting/designing content respectively to suit various platforms.
- Develop and execute celebrity/influencer strategy and partnering with those who are on-brand. Negotiate deals + form professional relationships on the brands’ behalf.
- Monitor, track, analyse and report on performance on social media platforms, with the help of specialised digital tools. Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
- Market analysis of the consumers, competition, platforms, media and trends (local and international)
- Set targets to increase brand awareness, customer engagement and facilitate online sales agendas.
- Manage a budget for social media activities including pre, during and post production costs and payments.
- Manage, execute and facilitate PR and marketing budget / related activities.
- Facilitate fashion shoots, pre+post production as well as on the day.
- Recommend improvements to increase performance.
You are:
- Quick at spotting online trends/topics + ability to create quality responses in a timely manner.
- Up-to-date understanding of what other related brands in the field are doing.
- Excellent understanding and experience in celebrity and influencer marketing.
- Capable to plan, execute and follow through with plans, as well as the ability to give clear directions/ work with a diverse group of people.
- Ability to execute with creativity that is grounded in understanding and knowledge of the current zeitgeist of things.
- Has a good grasp of how algorithms work.
- Has a clever and poetic sensibility with your way with words.
- Experienced in Marketing from the fashion industry.
- Experience in diverse channel marketing.
- Experience in managing people, agencies, budgets and contract negotiations.
- Fashion shooting Production and on-set experience.
Qualities you possess:
- Proactive, communicative and friendly, positive energy to be around.
- Reliable. Punctual, delivering on-time and with accuracy.
- Organised and ability to think strategically.
- Culturally plugged in, genuine interest in the topic/field.
- Quick learner.
- Is driven and goal oriented.
- Is confident with words.
Ambitious and eager to be part of a fast-growing business!
Bonus points:
- Has celebrity/influencer or related connections
- Proficient in Mandarin/ French
Job Type: Freelance
Education:
- Diploma of Higher Education (preferred)
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: Remote
Expected start date: 22/03/2024
