EA Sports FC Franchise Marketing Intern

Contract: 12 month (Temporary - Internship)

Location: Guildford, UK

Work Model: Hybrid

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. Within Europe, we create an overall enriching experience, empowering interns and graduates with the sense that "EA is where I want to be".

The Challenge Ahead

We are Electronic Arts' Marketing and Commercial Organisation (MCO). Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

A fantastic opportunity, to join an award-winning internship and gain hands-on experience with the world-leading global interactive entertainment software company. Reporting to the Franchise Campaign team, you will help develop and activate outstanding marketing campaigns across the EA SPORTS FC franchise and important partnerships. You will bring enthusiasm, creativity and a point of view on all things relating to marketing and

communications and be prepared to step up as an important contributor to the success of the team.

Responsibilities:

Planning

• You will support Campaign Managers in the planning of our Go-To-Market plans
• You will contribute to brainstorming sessions as an equal team member
• You will invest in understanding the UK gaming market and its trends

Execution

• You will help activate marketing, community and comms/PR plans across surrounding new game launches (press showcase, preview/review events, producer tours, conferences)
• You will support EA's partnerships within the UK
• You will review eCRM before being distributed to our network of players

Communications

• You will attend UKI marketing meetings, bringing fresh ideas and perspective
• You will coordinate internal meetings, taking notes and support on actions

Operations & Reporting

• You will raise and receipt Purchase Orders with a focus on cost control
• You will rack and coordinate game stock and merchandise requests
• You will work with agencies on campaign performance tracking

Qualifications:

• You are studying in the penultimate year of an undergraduate Bachelor's Degree programme
• You are available to commence a full-time, 12 month placement in July 2024.
• You are eligible to work in Guildford (UK) without the need for visa/relocation support

Desired Skills:

• Passion, interest and knowledge of the video gaming and entertainment industry
• Intermediate level knowledge of Photoshop
• Understand the UK media landscape with an interest in social media
• Enthusiasm, organisation and drive to manage dynamic workload and deadlines

Take your career to the next level - apply now!

Submit an up-to-date CV along with a cover letter which explains why you would like to complete your internship with Electronic Arts and what interests you in this specific role.