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SalaryAbout The Role
Home of the CUPRA Brand in top cities worldwide – Manchester is the next iconic hotspot on the CUPRA map. The City Garage space merges Brand experience and sales processes. It includes Music, Food, Lifestyle & CUPRA Products and events.
This exciting new retail format will effectively blend new car retail with powerful market activations making CUPRA Manchester the place to be – with an action packed monthly activation plan including music events, talks, and showroom events.
As the flagship physical presence for CUPRA in the UK, City Garage will be judged through the dual lens of both commercial performance and integration into the culture of the city itself.
The Events and Operations Manager is the vital link between the Retailer Investor, the Brand and the local culture, creating unique and memorable experiences in the centre of Manchester. You will develop and maintain the necessary relationships to create an engaging and dynamic in-City store on a daily basis, and will deliver against activation targets set, managing not only the physical environment of the store, but also its Events and resources to deliver engaging customer experiences in a unique CUPRA way.
You will collaborate with other brand teams to act as a light-house for initiatives that further utilise the physical space including but not limited to virtual showroom handling and digital hardware and creative tests.
You will play an active role in the International CUPRA City Garage community, including monthly exchange between City Garage Managers (Events and Operations Managers), PR Managers of all the City Garages worldwide and CUPRA HQ to plan global events for City Garages and share best practices.
- Strong data and analytics
- Relationship building and collaboration - working with the Brand Analytics Manager to develop and implement a comprehensive measurement framework of commercial performance, Customer Experience (CX) and brand metric variables to performance-manage the facility activation
- In-depth knowledge and expereince of the Manchester city culture
- A proven track-record for activating a brand(s) within this environment
What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, fuel card, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.
In 2022 and 2023, CUPRA was the fastest-growing volume automotive brand in the UK, and is the newest member of the Volkswagen Group Portfolio. Created in Barcelona just six years ago, with multi-billion-pound investments in engineering and design, our multi-award winning line-up includes the Formentor and BEV Born models, with the Tavascan and Terramar due to join the line-up next.
About Us
Volkswagen Group
We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.
It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.
There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.
