Insights Executive - Data and Insights Team - BBC Studios

ABOUT BBC STUDIOS

BBC Studios is a global business of scale, able to fund, create, distribute and commercialise premium content for the BBC and other companies both in the UK and internationally. Working with the best writers, directors, and programme-makers, BBC Studios champions creativity, crafting over 2500 hours of content every year through eight production bases in the UK and production bases and partnerships in a further nine countries around the world.

This is an exciting role within the Data & Insights team, supporting the production of BBC Studios content and its onward sales & distribution around the world. This will be achieved by understanding and communicating changing viewing habits across the globe, by informing the development of titles at any given point across the full content lifecycle, by reporting back on programme performance and helping BBC Studios sell such content around the globe.

The Data & Insights team work closely with all parts of the BBC Studios business: production, content marketing & customer engagement, digital consumer engagement, sales & distribution. Working in close collaboration with other areas of Insight across BBC Studios including other members of the global insight team, regional researchers, content planners and Public Service audiences teams.

This role will be primarily responsible for providing insights within the Scripted and Kids & Family teams covering genres including Drama, Continuing Drama, Comedy and Kids. The content produced in Scripted and Kids & Family range from Doctor Who to Bluey, Casualty to Two Doors Down, Happy Valley to Inside No.9.

THE ROLE

At BBC Studios we seek people who are passionate about who we are and what we do.

• Support the scripted and kids & family production communities, in both development and production of their content.
• Support the sales & distribution community, to promote our content by highlighting key facts for the programme and the audience.
• Responsible for delivering reporting on how BBC Studios shows have performed.
• Create and nurture relationships with Marketing and Content Leads.
• Deliver performance measurement and reporting for your stakeholders to inform decision making at all levels of the business from the strategic to the tactical.
• Be an expert on our analytic tools (e.g. TechEdge, Ampere).
• Work closely with the data analysts to integrate digital data (e.g. performance of our YouTube and Facebook channels) into reporting.
• Support in the design and management of ad hoc research projects which will deliver impact for your stakeholders.
• Keeps track of wider industry trends and emerging competitors articulate how and why these might affect BBC Studios business.
• Act as an advocate and destination of knowledge for all insight work.

WHAT DOES IT TAKE?

• Experience of using both qualitative and quantitative research techniques with 1-2 years’ experience.
• Ability to analyse and interpret data by utilising a variety of sources including performance measurement and research data, with knowledge of third-party market intelligence and research tools.
• A strong familiarity with Drama, Comedy, and Kid’s TV content, and understanding of the marketplace is required.
• Experience in Barb/TechEdge or other global TV rating software is required.
• Capable of multitasking, delivering at pace, and working to tight deadlines.
• Proactive – a confident self-starter aligned to business priorities, knowing when and how to seek guidance.
• A willingness to adapt to a rapidly changing environment and to develop skills according to the changing needs of the business.
• An excellent team player.
• Attention to detail.
• Persuasive communication skills both written and verbal, vital to drive the implementation of actionable insight.
• Familiarity with SAP/ PO systems desirable.

PACKAGE DESCRIPTION

Job Reference: 13744
Band: B
Salary: Up to £33,000 depending on relevant skills, knowledge and experience.
The expected salary range for this role reflects internal benchmarking and external market insights.
Contract Type: Permanent
Location: London - Television Centre

Working Pattern: Hybrid Working (Mix of working from home plus two/three days a week in the office).

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us at Sharmin.Brennand@bbc.com with the job reference in the subject.

We offer flexibility, competitive benefits and the opportunity to be part of the BBC's exciting mission. Some of the key benefits you’ll get from working in this role are:
Flexible/Agile working - opportunities across the business. We believe in empowering you to do your best work, so we offer support and flexibility to balance work and home. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.
Unrivalled training and development opportunities - we operate a people-first culture and pride ourselves on your development. Our in-house Academy hosts a wide range of internal and external courses and certifications.
Excellent career progression - BBC Studios offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Leaders at the BBC are passionate about helping our people grow in the organisation and you will have regular sessions with your line manager to support you with your career ambitions.
Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.