Marketing Insights Analyst- Ftc 12 Months

Role: 12 Months FTC Marketing Insights Analyst – London   

Salary: up to £60K per annum

Benefits:

• Hybrid working model
• Comprehensive & tailored learning & development programmes
• Individual coaching to guide you through your career
• Access to Communities of Practice
• Pension plan
• Private Medical Insurance
• Permanent Health Insurance
• RIDE2WORK scheme
• Employee referral scheme
• EV Car salary sacrifice scheme
• View for the contract to go permanent

Elevation Recruitment Group - Marketing Division are excited to be exclusively working for a consultancy company.

We are seeking a highly analytical and detail-oriented Marketing Insights Analyst to join our dynamic marketing team. The ideal candidate will be responsible for analysing marketing data, generating insights, and providing actionable recommendations to optimize marketing strategies and campaigns. The Marketing Insights Analyst will work closely with the Marketing and Communications Team and other stakeholders to drive data-driven decision-making across the organisation.

Key responsibilities

Data analysis and interpretation

• Analyse marketing data and trends and identify insights and opportunities for optimisation
• Utilise various analytics tools and platforms to gather and interpret data

Reporting and presentation

• Prepare and present comprehensive reports and dashboards to communicate insights and recommendations to stakeholders.
• Collaborate with cross- functional teams to ensure alignment on insights and recommendations

Campaign performance analysis

• Evaluate the performance of marketing campaigns across various channels (e.g., digital, social media, email) to determine effectiveness and ROI.
• Identify areas of improvement and optimisation to enhance campaign performance
• Prepare and present regular reports and dashboards to communicate key findings, insights, and recommendations to stakeholders.

Customer insights

• Analyse customer data and behaviour to understand preferences, needs, and purchasing

Skills and Experience

• Proficiency in data analytics tools and platforms (e.g., Google Analytics, Tableau, Excel
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Detail- oriented with a strong attention to accuracy and quality.
• Knowledge of digital marketing channels is preferred