Marketing Manager

Marketing Manager
Wales based
£71,500 - includes 10% bonus
A Digital Media company based in Newport are recruiting for a dynamic Marketing Manager with a strong business acumen to join an existing team of marketing professionals. You will act as the key interface position between sales, marketing and product management teams worldwide.
Responsibilities
* Act as the key contact for Marketing for assigned products and solutions. Own, lead and manage solution marketing initiatives:
* Work with product managers to identify market opportunity before creating value propositions for each product line. At each major product increment re-evaluate to ensure the value proposition is optimised for the product/ solution's target markets.
* Working with field marketing and product management, lead the creation of a set of solution briefs that will facilitate the creation of product collateral such as pitch-decks, explainers, videos etc. to ensure that the product is well represented in the target segment and region.
* Assist in the definition of go-to-market (GTM) strategies to position the companies products correctly in each segment and region
* Undertake appropriate levels of market research and competitive analysis - which may include sales insights, surveys and focus groups with customers / prospects to understand customer pain points, total addressable market and pricing/channel strategies.
* Work with a cross-functional team across the business, collaborate to bring new and differentiated solutions to market and contribute to the ongoing product strategy.
* Contribute to the definition of the companies thought-leadership initiatives that are designed to resonate with customers, prospective customers, industry partners and other relevant bodies.
* Work cross-functionally across the Group with other solution marketing teams to anticipate issues, align priorities and develop coherent and impactful output that balances business needs versus team constraints, and champion innovation-driven customer value.
Requirements / Profile
PERSON PROFILE
A self-driven, and highly motivated product/ solution marketing professional particularly in the APAC market, who can engage with a broad range of roles at varying levels across the organisation. Driven by a passion to create game-changing marketing strategies around technology solutions and services, you are someone who likes to drive change and be part of a highly dynamic team.
EXPERIENCE & BACKGROUND
* 5 years experience in an international, multi-cultural business environment
* Excellent marketing execution and business analysis skills with strong capabilities in effectively positioning and promoting products and services
* Excellent communication and presentation skills that truly engage audiences
* Successful track record of product/ solution marketing and/or product development with exposure to commercial and business management
* Ability to translate complex concepts and technologies into business-oriented value propositions
* Experience of working with product managers, field Marketing Managers and sales enablement teams in day-to-day activities with experience of knowledge transfer or training/ coaching across the organisation
* Proven evidence of successfully working in matrix and management-by-influence organisations
* Experience of working in technical B2B organisations or in roles that have daily interaction with technical concepts.
* Dynamic, autonomous and capable of taking decisions in a fast-evolving environment whilst working as part of a dispersed, cross-cultural team with a reputation for delivering results
* Working knowledge of the digital TV industry and an understanding of its forces and trends on an international scale preferred
* Experience of working in or with APAC-based sales and product development teams
PREFERRED QUALIFICATIONS
* Advanced University degree in Business / Technical discipline
* Demonstrable business acumen acquired through experience and/or formal business training
* Excellent command of English both written and oral - native or near-native knowledge. Other languages an asset.
To discuss this exciting opportunity in more detail. Apply NOW!
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