Address
SalaryGeneral information
All posting locations: London, , United Kingdom
Job Function: 05 - Marketing
Date Published: 22-Dec-2023
Ref #: R-77641
Description & Requirements
About the Position
If you love food and you are looking for an opportunity to make a real impact to the growth of one of the most loved brands in the UK (and the world!), then this one is for you.
A unique opportunity to join a talented, passionate and high energy team, to build the future of the Heinz and New brands into new categories.
The New Ventures – Growth Manager lies within the UK business in the New Ventures division, reporting into the Head of Growth Platform.
While still part of the Kraft Heinz business, the New Ventures team operates with a start-up mindset to deliver disruptive innovations and build new business models – challenging the status quo to deliver with agility and always driving for creative excellence!
The end-to end ownership (from informing the platform strategy to running everyday operations) and delivery of the innovation pipeline (including new product development, communication and media plans) will be your primary responsibility, as a brand and P&L owner.
In brief, you will be responsible for:
- Supporting the delivery of long-term strategy to accelerate growth for the Northern Europe business, by leading new product innovations in close collaboration with the cross functional team (product development, supply chain, commercial, sales, legal & regs).
- Lead and coordinate the work with external agencies to develop and execute new campaigns and content strategies delivering on the full consumer journey across Earned, Own and Paid media. From sending out influencers boxes to developing a new TVc, get ready to get stuck in!
- Tracking and optimisation of launch campaigns and in market brand performance ~ including 6P analysis, live optimisation and sharing of learnings amongst platforms. Whether in seed or scale phase, test & learn is part of our innovation model.
- Developing and implementing new design and artwork processes to support new launches and range optimisation, coordinating a cross functional team to deliver OTIF.
- Project management ~ creation of timelines, follow up of team meeting actions, admin and budget coordination, will be essential to drive clarity and speed of action.
- Competitors and market trends analysis ~ to identify growth opportunities for Platform expansion and leverage real consumer insights to address pain-points and inspire consumer-first solutions.
- Building relationships and collaboration with cross-functional teams, agencies, copackers and other stakeholders (internal and external) to drive engagement across extended business.
- Work with the Commercial Manager to set Price strategy/Volumes/Cost targets/launch timings, etc, for new products, overseeing in collaboration the P&L of the projects.
Qualifications
Hard Skills
- Language Knowledge: Business proficient English
- Education: BSc/BA required, MSc preferred
- Proven progression in marketing functions with experience in campaigns development and launching of new product innovation.
- Media buying experience is a plus.
- Track record for supporting delivery of new business models and disruptive innovation
- Knowledge: 6+ years of FMCG experience or background in Start-ups.
The perfect candidate will demonstrate:
- Great Communication Skills: At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, to deal with all kinds of different stakeholders.
- Resilience: You’re able to bounce back after a disappointment or set back, big or small. And always continue to move onward & upward.
- Analytical: We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
- Curiosity, positivity & enthusiasm: open to learn everyday and passionate for the work we do.
- Drive growth: demonstrating a clear understanding of growth levers and 6Ps
- High pressure: You don’t get easily stressed by pressure, on the opposite, a demanding and dynamic environment is what keeps you energized.
- Attention to details: no matter how big or small your task, you show care and focus for the details.
- Passion for Creative excellence: you know what good looks like and would not settle for ‘second best’.
- Result driven: You don’t only focus on your own results, but always do what’s best for the company.
What we offer you
- An ambitious employer; we only want to the best for you;
- A fast career track like only few other companies can match;
- A competitive salary and excellent bonus structure (above market);
- Permanent contract; for we believe in doing big bets on people;
- Always room for new ideas; if you have an excellent idea, please let us know and we can set it in action!
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
