Paid Media Specialist

Job Title: Paid Media Specialist

Location: Flexible (London, UK)

Reports to: Chief Growth Officer

Duration: Permanent Contract

Reading Room are looking for a seasoned Paid Media Specialist, that will help the agency grow its impact within its existing and prospective client base.

Overview:

As Paid Media Specialist, you will be responsible for planning, implementing, and optimising Paid Media campaigns across various platforms including Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.

You will play a crucial role in driving our clients' digital marketing success through strategic campaign management and data-driven insights. You’re an integral part of our Digital Marketing team working alongside other colleagues for content, SEO and CRO (as well as wider digital execution). You’re a team player and accustomed to presenting ideas and interfacing with clients as well as contributing as part of a wider collaborative team, serving both clients and internal stakeholders as well.

Key Responsibilities:

• Develop and execute comprehensive Paid Media strategies aligned with client objectives and target audiences.
• Manage all aspects of Paid Media campaigns including campaign setup, budget allocation, keyword research, ad copy creation, and ongoing optimisation.
• Monitor campaign performance, analyse key metrics, and provide regular reporting to clients with actionable insights for improvement.
• Conduct A/B testing and implement best practices to maximize campaign effectiveness and ROI.
• Stay up-to-date with industry trends, algorithm changes, and new advertising features to ensure campaigns remain competitive and innovative.
• Collaborate with cross-functional teams including Developers, SEO, CRO, Project Management and Client Service to deliver integrated marketing solutions.
• Generate monthly reports for all client campaigns

Required Skills:

• Proficiency in managing Paid Media campaigns on Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication skills with the ability to present complex ideas and performance reports in a clear and concise manner.
• Proven track record of delivering successful Paid Media campaigns and achieving measurable results.
• Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining high attention to detail.
• Strong problem-solving skills with a proactive and solution-oriented mindset.

Desirable Skills:

• Experience with Google Analytics and Google Tag Manager for campaign tracking and performance analysis.
• Familiarity with Consent Management Platforms (CMPs) and understanding of data privacy regulations (e.g., GDPR, CCPA).
• Proficiency in Looker Studio or similar data visualisation tools for advanced reporting and insights.

Education & Experience:

• Minimum of 4 years of experience in Paid Media management, with a focus on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
• Relevant certifications (e.g., Google Ads Certification) are a plus.

How to Apply

If you are interested in becoming part of our team, please APPLY NOW by emailing a covering letter, together your CV to Polly Lygoe, Chief Growth Officer, commsrecruitment@readingroom.com

Apply early! This opportunity may be closed early if we receive a sufficient number of applications

Please contact HR@fatmedia.co.uk if you require any reasonable adjustment(s) for the application process or interview stage.

Please note: Whilst we would like to acknowledge every application received, it may not be possible for us to do so if we receive a high number of applications. If you do not hear back from us within two weeks of submitting your application it will be because your application has not been successful.

Agencies

We are not currently working with agencies for recruitment.

About Us

We are Reading Room, an award-winning digital consultancy. For over 20 years, we’ve provided insight, strategy, digital solutions and communications that help businesses to deliver better digital experiences.

Our portfolio spans public sector brands such as NHS Health Education England and MHRA, to membership organisations like British Society of Haematology, Unite the Union, UK Coaching and FIGO, to charities such as Mates in Mind and Teenage Cancer Trust, to travel companies such as Aspire Executive Lounges and Riviera Travel, and commercial enterprises such as Royal Mail Marketreach and Circle Health – to name just a few.

We’re proud to be part of a wider group, Rippleffect, which includes global market research business - RONIN International and digital marketing agency Fat Media Ltd. This role will work within the wider Marketing & Growth team for the Rippleffect Group.

Company Benefits

UK based employee benefits include:

• 25 days holiday (plus bank holidays)
• Flexible working
• Workplace nursery benefits scheme
• A healthcare plan via Westfield Health (inclusive of health and wellbeing benefits including video GP appointments, 1-2-1 counselling sessions, discounted groceries / gym membership and Cycle to work scheme)
• A Contributory Company Pension Scheme
• Annual flu jabs and free eye tests
• A range of social events throughout the year
• Unlimited access to coffee (or other drinks) in the office

Job Type: Full-time

Benefits:

• Bereavement leave
• Company events
• Company pension
• Free flu jabs
• Health & wellbeing programme
• Sick pay
• Store discount
• Work from home

Schedule:

• Monday to Friday

Experience:

• PPC Campaign Management: 4 years (preferred)

Licence/Certification:

• Google Ads Certification (preferred)

Work authorisation:

• United Kingdom (preferred)

Work Location: Hybrid remote in Southwark