Main Duties
Responsibilities:
· Develop and implement a comprehensive, non-typical Social Media strategy aligned with brand objectives.
· Manage day-to-day Social Media activities across various platforms (Instagram, Journal, etc.).
· Create engaging and visually appealing content reflecting Bourii’s unique brand identity.
· Brainstorm innovative collaborations with influencers and partners.
· Monitor Social Media trends, providing insights to optimize strategy.
· Plan and execute Social Media campaigns, focusing on inspirational engagement.
· Create additional content in addition to the provided image library.
· Analyse performance metrics, adjusting strategies accordingly.
· Stay updated on industry trends and competitor activities.
· Help organise brief/moodboards for photoshoots. Possibly assist on shoots.
What will the internship offer the student and what will they learn while they are with you? E.g. skills they could learn/develop and experience they could gain.
An intern in the role of Social Media Assistant & Content Creator at Bourii can gain a comprehensive set of skills and experiences, including:
1. Social Media Strategy: Learn to develop and implement effective Social Media strategies aligned with brand objectives.
2. Content Creation: Enhance skills in visual storytelling, photography, and moodboard development to create engaging and aesthetically pleasing content.
3. Collaboration and Networking: Participate in brainstorming sessions for innovative collaborations with influencers and partners, building valuable connections in the industry.
4. Data Analysis: Utilize Social Media analytics tools to analyze performance metrics, making data-driven decisions to optimize engagement and growth.
5. Industry Awareness: Stay updated on industry trends and competitor activities, contributing to a dynamic and adaptive Social Media strategy.
6. Flexible Work Environment: Experience a flexible work schedule in a remote setting, fostering creativity and adaptability.
7. Communication and Collaboration: Develop strong communication and collaboration skills while working closely with founder.
8. Organizational Skills: Learn to plan and execute Social Media campaigns, focusing on inspirational engagement and managing day-to-day activities across various platforms.
9. Creative Contribution: Contribute creatively to photoshoots, helping to organize briefs and moodboards for visual content creation.
10. Portfolio Enhancement: Build a portfolio showcasing your work and contributions to a wellness-focused Ayurvedic skincare brand.
By actively engaging in these responsibilities, the intern will receive guidance and support, contributing to their personal and professional growth in the field of Social Media management and content creation and campaign development for a brand.