Crm Marketing Executive (Digital Marketing)

Be responsible for the customer journey for a large e-commerce brand with offices in Manchester! You need to be hardworking, enthusiastic and know how to get the right message out at the right time. This is an exciting opportunity to build customer loyalty, enhance the CLTV and create innovative CRM campaigns!

Our client is a fast growing brand in the sports industry and they are looking for an individual who can focus on segmentation, targeting, and enhancing the customer journey. Customer loyalty is one of the most important growth factors for this company, so they need someone who has the ability to increase conversions and the lifetime value of their current clientele.

The CRM Executive will get excellent responsibilities, so they can grow in the role. The successful candidate will be responsible for the whole customer life cycle and execute creative campaigns across various channels, which is developed together with the Communications Team. Our client is looking for a talented CRM professional who put customer loyalty at heart and constantly wants to develop new strategies to enhance the customer journey.

Main responsibilities of the CRM and Comms Executive

• Work closely with the CRM Manager and Marketing Manager to develop creative campaigns to enhance the customer lifecycle
• Run segmentation analysis to improve the database with VIP clients
• Have a great knowledge of industry trends and developments, and know how to work with KPIs
• Research for new business opportunities to improve the customer contact and the CLTV
• Build an excellent understanding of the customer behaviour to assist creating successful CRM campaigns online and offline
• Analyse campaign performance and identify improvements of content or time of execution
• Responsible for meeting all set KPIs and keep a focus on customer retention and cost per user

Required skills for the role

• Previous experience in a marketing or CRM role
• Experience or interest in the sports or betting industry
• The candidate must have previous hands-on experience with Marketing (CRM or content marketing)
• Excellent analytical skills are required to run effective CRM performance reports
• You must have knowledge of customer segmentation principles
• Ability to analyse data and implement strategies accordingly to achieve ROI
• Good attention to details with a positive attitude to any set task
• Be a team player, but with the ability to work independently
• You must be able to work in a fast paced environment and under pressure to meet all deadlines
• Great Microsoft Excel skills and excellent written English skills are vital for this role

If you’re hard-working, enthusiastic and have a passion for CRM or sporting industry, then this is the chance to work for a leading brand, which will give excellent future career prospects!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.?