Paid Social Operations Lead

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

This newly created role will report into the head of department and support the leadership of the Zenith Global Paid Social team; 120+ Paid Social experts located across three continents.
The Paid Social Operations Lead will focus on shaping the engagement models, processes and ways of working for the whole department; reviewing, refining and redefining efficient operations across both new and current clients. The role also has the remit to be creative; supporting the development and delivery of innovative new products and thought-leadership initiatives. The role will support and direct senior leads across the whole department, with line management responsibility for at least three Paid Social Directors in London.
This unique role is the outcome of sustained departmental growth. We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to collaborate, motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their workload autonomously.

• Talent

• Leads talent recruitment, retention and onboarding for Paid Social department.
• Supports managers across the team in succession planning; devising actionable training and development plans tailored by level.
• Mentors nominated senior leads responsible for driving forward leadership initiatives within the team, ensuring momentum and progression of these projects.
• Line management of at least three Paid Social directors who oversee the output of some of the largest hubs in the team; providing coaching and on-the-job training.

• Operational Excellence

• Defines what good looks like; evaluating current ways of working to develop a standardized suite of templates and processes to ensure successful client onboarding and efficiency across current clients.
• Stays abreast of new technology and proprietary tools that can improve efficiency and drive effectiveness, and oversees testing and implementation across the team.

• Growth

• Leads financial management and investment tracking for Paid Social within the agency and ensures best practice financial processes are followed across the department.
• Management of new business pipeline; identifying new out of scope projects or diverse revenue streams, developing resource plans to deliver.
• Represents social during new business onboarding, defining engagement models, team structures and oversees smooth transitions.

• Product development and adoption

• Leads scaling and implementation of new Paid Social tools within Zenith Global, including training, product support and documentation of case studies.

Must Have

• Must currently be a Business Director or Director in a Paid Social team with multi-market remit
• Strong leadership, negotiation and communication skills, with the ability to influence senior clients and internal stakeholders.
• Deep understanding of Paid Social media and be able to articulate a clear perspective around new technologies, platforms and best practices
• Experience leading large, hybrid teams and managing within a matrix: developing team structure and operational approach, hiring and developing talent, training, conducting appraisals and performance management.
• Proven track record of driving revenue growth and client development, scoping new projects and transforming ways of working.
• Worked on new business onboarding and transitions

Will Ideally Have

• Experience in agile working/project management, overseeing multiple work-streams.
• Been part of a management/leadership team focusing not only on a client account but a wider team.
• First-hand knowledge of third party marketing tools, data governance and visualization platforms, measurement technology and task management tools; e.g. Jira, Monday.com, Smartsheets, Mediaocean, Looker, PowerBI, Conversions API etc
• Advanced platform certifications e.g. Meta Certified Marketing Science Professional

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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