Senior Digital Marketing Officer (Fundraising)

Location: Home-based
ContractType: Permanent
Hours per week: 35
Salary: £34,836 - £36,893 (Depending on location)
Closing Date: 1 May 2024
Interview dates start from: 6 May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
They help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join them and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join their organisation as they set up a new Brand Marketing and Communications function including a team of digital experts.
The Senior Digital Marketing Officer role is part of the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives.
You will work on digital campaigns across email, organic social and paid Digital Marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
·Support the Digital Engagement Manager and wider team to develop end-to-end campaigns across Digital Marketing channels including PPC, paid social and email from brief to execution and evaluation.
·Align the paid digital and email activity with their overall digital strategy and develop clear guidance around how to use their paid digital channels to maximum effect.
·Monitor the impact of marketing campaigns, identify and recognise trends within the data and use these to inform future campaigns.
·Support a data driven and test and learn approach within the team, encouraging continual learning and optimisation, particularly focused on a testing approach to donation journeys.
·Our client is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with occasional visits to their London / Bristol offices.
They would love to hear from you if you have:
·Managing marketing campaigns across digital channels including PPC, paid social and email. From brief through to execution and evaluation.  
·Knowledge of how to effectively track and measure digital KPIs including an understanding of google analytics and how to report on and interpret data from digital channels
·Passion for working in the digital environment, discovering new channel opportunities, drawing on insight and the external environment to inspire teams
·An understanding of best practice across email marketing and digital journeys, as well as working with stakeholder teams to improve their knowledge and understanding of digital best practice.
Diversity declaration
They recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to them as an organisation.
They are committed to taking anti-oppressive action and removing barriers in our recruitment practices. They particularly welcome applications from members of minoritised communities and creating equitable opportunities for all. They are passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people they support. Click here to find out more about their Diversity, Inclusion, Equity and Belonging strategy.
Accessibility
They are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible.  Please get in touch with them if you would like to discuss any specific requirements.
What they offer
In return for your commitment, they offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme. To find out more about their benefits package, have a look on their website.
If you join them, you will be part of a community that is committed make a difference to the lives of children and young people with cancer. Our client is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience of the following: Digital Fundraising Manager, Digital Campaign Specialist, Digital Marketing Strategist, Senior Digital Fundraising Coordinator, Digital Engagement Specialist, Digital Fundraising Officer, Digital Marketing Lead, Digital Fundraising Strategist, Senior Digital Development Officer, Digital Acquisition Specialist, etc.
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