Global Trade Marketing Manager, B2B, Brand, Trade, Licensing,

Global Trade Marketing Manager, B2B, Brand, Trade, Licensing, £55 - £60K + Bens, Fashion & Lifestyle, London

Global Marketing Manager, B2B, Brand, Trade, Licensing

*Must have right to work in the UK*

*Experience in a fast-paced environment essential*

This is a brilliant opportunity for an ambitious and talented & dynamic Marketing Manager to join a highly successful international fashion & lifestyle brand where you can make a major impact!

Join this creative, innovate, fast-paced, dedicated team intent on doing big things!

We are looking for a proven Marketing Manager with drive, a can-do attitude, great communication skills & great writing skills!

As Global Trade Marketing Manager, your role will be varied and impactful, contributing to driving business success through various channels including - Trade Shows, Trade Marketing, Email Campaigns, News Feeds, News Letters, Press & PR, CRM & Special Projects.

Ideal Person

• Minimum 4+ years’ experience in Trade or Brand Marketing in the Fashion & Licensing Industry at Manager level.
• A well-rounded and current understanding of the global fashion, beauty and lifestyle industry with your finger on the fashion pulse!
• A vibrant and positive attitude to work & ability to adapt quickly with a can-do attitude. You’re someone who enjoys working at a fast-pace, with the ability to multi-task and you’ll thrive in a dynamic environment.
• Happy to liaise at all levels of the business, including with company Execs - A natural at building strong relationships with key stakeholders, confident to influence internally and externally. A great communicator!
• Strong Commercial sense to ensure actionability of results and influence business success internationally.
• Strong planning and organisational skills with a sense of priority and attention to detail.
• Event management experience is ideal particularly with global licensing trade shows.
• Strong knowledge of licensing industry media (existing relationships would be preferred)

Trade Marketing

• Develop and secure sign-off for Trade Marketing strategies.
• Project management skills & ability to multi-task & manage shifting priorities
• & control Trade Marketing budgets
• collaboration meetings and support sales teams where necessary.
• and participate in brand release presentations.
• and Execute Trade advertising
• of the creation of brand collateral including brochures, case studies, guidelines, marketing calendar, territory overviews, brand infographics, etc.
• Trade Show presence including stand builds, event management and budgets (Virtual or physical as allowed by circumstances)
• Industry Award Submissions

CRM

• Plan and implement email campaigns - Bi-annuals, Bi-weekly,
• Manage customer data and feedback.
• Ensure data privacy compliance.

Brand Development

• Streamline development process as required, including designer acquisition, comprehensive briefings, progress tracking through each stage, and seamless handover upon completion.
• Serve as the key operational contact for third parties.
• Ensure successful implementation and compliance with brand guidelines.

PR

• Curate media lists.
• Write press releases and brand materials.
• Pitch news stories and PR initiatives.
• Manage and execute all PR activities.
• Develop media and media relations strategies.

Special Projects

• PR, Events & Charity (B2B and B2C): Support with special projects as required.

System Experience Required:

Salesforce, GDPR rules, Monday.com, campaign monitor, illustrator, chat GPT and an interest in new systems, to ensure that the business always stays relevant.

Office:

Head office is in London

Business hours are 09:00-18:00 Monday-Thursday and 09:00-17:30 on Friday.

Hybrid: 3/4 days in 1/2 days remote.

Salary: Basic 55-60K + Benefits

Hybrid working 3/4 days in office / 1/2 WFH depending on business priorities.