Growth Manager - Zing

About Zing

Zing is a brand new fintech built to make international money worry-free for anyone who sends, spends, or converts international currencies. Zing has been developed within the HSBC Group to work for anyone, even if they don’t have a HSBC account. Zing is a separate brand and product so we can be an agile fintech whilst getting the benefits of having one of the world’s biggest international banks as a parent. 

Zing has recently launched in the UK and has ambitious plans to scale both within the UK and internationally at pace. For more details about Zing, please visit https://www.zing.me/.

Purpose:

We are seeking an experienced and results-oriented Growth Manager to join our fast-growing team. You will be responsible for driving user acquisition, activation, and engagement through data-driven growth strategies. You will possess a strong analytical mindset, a deep understanding of growth hacking techniques, and a passion for the fintech industry.

If you’re looking for a career that will help you stand out, join Zing by HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Zing by HSBC offers opportunities, support and rewards that will take you further.

Your responsibilities will include:

•    Develop and execute growth strategies to increase user acquisition, activation, and engagement, with a focus on key performance indicators (KPIs) such as conversion rates, retention, and revenue growth.
•    Conduct in-depth analysis of user behavior, market trends, and competitive landscape to identify growth opportunities and formulate data-driven hypotheses for experimentation.
•    Plan, implement, and optimize growth experiments across various channels and touchpoints, including but not limited to digital advertising, email marketing, referral programs, SEO-driven content marketing, website and product launches and optimization.
•    Collaborate with cross-functional teams, including marketing, product, design, and engineering, to drive the implementation and execution of growth initiatives.
•    Monitor and measure the performance of growth initiatives using analytics tools and dashboards, and provide regular reports and insights to stakeholders and senior management.
•    Continuously test and iterate on growth strategies, leveraging A/B testing and other optimization techniques to improve conversion rates and user engagement.
•    Stay up to date with industry trends, emerging technologies, and best practices in growth marketing, and share insights with the team to drive innovation and competitive advantage.
•    Manage relationships with external vendors, agencies, and partners to support growth initiatives and maximize results.
•    Collaborate with the data analytics team to ensure accurate tracking, measurement, and reporting of growth metrics.

The ideal candidate for this role will have:

•    Proven track record of success in a growth role, preferably in the fintech industry.
•    Data obsessed and strong analytical skills with the ability to analyse complex data sets, derive actionable insights, and make data-driven decisions.
•    Proficient in using analytics tools such as Google Analytics, Mixpanel, or similar platforms.
•    Experience with A/B testing and conversion rate optimization techniques.
•    Solid understanding of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and content marketing.
•    Creative and innovative thinker
•    Results-oriented mindset with a focus on achieving and exceeding growth targets.
•    Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
•    Strong communication and presentation skills, with the ability to effectively convey complex ideas and strategies to stakeholders at all levels.
•    Self-motivated and proactive, with an entrepreneurial mindset and a passion for driving growth.
•    Knowledge of the fintech industry and understanding of financial products and services is a plus.

This is a hybrid role based in London.

You’ll achieve more when you join HSBC.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

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If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500