Thriva Product Marketing Director London, United Kingdom Expert · Full Time

At Thriva, we’re constantly trying new things to understand how we can improve people's lives by putting better health in their hands with tools they can trust, advice that they can action, and the support to get them there .

We’re rated as the best preventative health tech startup on Trustpilot, and we’re only just getting started. We’re scaling fast and working hard to offer people the best level of understanding, support, and tracking throughout their health journey.

Thriva was the 7th fastest-growing business in Europe in 2021, and we also recently ranked 3rd on the Sunday Times 100 list of Europe’s fastest-growing companies.

We’re on a mission to help millions of people worldwide actively invest in their health. We make diagnostic services and the powerful data they provide easy to access, intuitive to action and affordable. We do this via both our b2c and b2b channels.

If you would like to be part of the team helping to give people more years of life in great health, we’d love to hear from you!

We’re looking for a talented Product Marketing Director to join Thriva’s fast growing B2B Solutions Business. Sector-specific experience is great, especially in areas like healthcare, pharmaceuticals and insurance, but not a prerequisite.

The Product Marketing Director will be the first in role and is an opportunity to own our overall B2B product strategy. In that role you will be responsible for planning, creating and implementing the overall Product Marketing strategy including new product development and international expansion

• Planning, creating and implementing Thriva Solutions Product Marketing Strategy.
• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Build the key value propositions for our product
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Set the Licence and Pricing of the B2B products
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

• Strategic thinker, capable of building and executing Go-to-Market for mid-market and enterprise.
• Minimum of 5 year’s experience in a high-tech B2B Organisation.
• Experience with building the Go to Market for a new solution/product in B2B setting for Mid-market and Enterprise
• Minimum of 1 year experience of being the company spokesperson
• Conferences, webinars, customer events, blogs.
• Experience of building Licence models.
• Experience of International Expansion - launching a product into a new Geography, eg USA and EU
• Attention to detail and discipline to follow established policies and processes
• Familiarity with the technical sales cycle and how to source and build content to nurture leads, drive adoption, and expand usage

• Truly care
• Stay humble
• Galvanise

How we work: We work in a hybrid way and offer flexible working options. Our office in Old street is open for anyone who wants to go in – whether you find the office is the best place to work and want to come in frequently; or you enjoy a change of scenery and are meeting your team weekly or monthly.

We want to help you do your best, be yourself, and ultimately never have that "Sunday fear", here are some of our perks:

• 6-week paid sabbatical on your 4-year Thrivaversary ????
• Wellbeing budget, from a mindfulness app subscription, to childcare, a new hobby or a massage, you choose how you want to spend it ????
• Private healthcare with Bupa ????
• Free Thriva tests ????
• 2 days paid voluntary / charity / community work????

We embrace diversity at Thriva. To build a product that is loved by everyone we need a team with all kinds of different perspectives, experiences and backgrounds. That's why we're committed to hiring people from different backgrounds, race, religion, national origin, gender identity, sexual orientation, gender identity, age or disability.

We understand that applying for a new job takes a lot of work and we really value your time. We are really looking forward to reading your application!

Thriva offers a personalized at-home finger-prick blood test which enables individuals to easily track and improve health.

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