Marketing And Corporate Affairs Consultant – Marketing Consent Strategy

We are passionate about creating and delivering personalised experiences that our customers love and that deliver the best possible outcomes, making banking fairer, more rewarding and for the good of Society.

It is an exciting time to join the team as we are embarking on a significant uplift in our capability with a multiyear programme of investment in people, data, and technology.

A key enabler to deliver a truly personalised experience for our customers is ensuring we have the right Marketing Consents in place, and making sure that all of our customers have been given the opportunity to express a preference.

You will play a core role in the development of our Consent strategy, supporting initiatives that increase our ability to reach customers across all our engagement channels and ensuring that the consent we collect is captured in the right way. You will also support the Consent Manager’ in setting up the foundations for the team’s success, reviewing and improving our processes today across both human and digital channels, ensuring we have the correct frameworks in place to provide consistently excellent customer experiences.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

Supporting the Consent Strategy Manager working within an emerging and evolving team, you will be responsible for:

• Supporting the delivery of the ‘Consent Strategy’ to grow our ability to talk to our customers. This will mean helping us to understand where we are today, identifying and subsequently delivering tactical opportunities to increase reach and supporting longer term goals, ensuring our data use and processes are continually fit for purpose
• Working closely with the Legal and Data Privacy teams to ensure that the initiatives, projects and processes we put in place align to required regulations, are within business risk appetite and are subject to appropriate levels of governance
• Helping to increase the profile of the team, supporting working relationships across Customer, Brand and Engagement as well as the wider business, including Data Privacy, Legal and our Retail colleagues to gain support to deliver improvements
• Working with our analytics teams to ensure that we have regular insight to show our consent position today and incremental improvements made as a result of tactical and strategic initiatives we deliver
• Supporting the management team in delivering regular stand ups, planning and prioritisation sessions and co-creation workshops that will ensure pace and progress

About you

You will be an experienced Marketing and communications professional and ideally you will also bring experience from a financial services background with the following:

• Experience of working in a range of Marketing and/or engagement roles delivering effective marketing campaigns, specifically owned media channels both offline and online
• Some experience and knowledge of regulation such as GDPR and PECR would be advantageous
• Excellent planning and organisational skills and the ability to manage multiple competing priorities and deliverables, with a history of excellent decision making and critical thinking
• Excellent, influencing and stakeholder management skills
• A proactive, collaborative, and solution-oriented approach
• Comfortable understanding, analysing, and interpreting complex data and insight to inform decision making and our stakeholders
• A passion to innovate and ability to test and learn and challenge the status quo.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• Wellhub – Access to a range of free and paid options for health and wellness
• 25 days holiday, pro rata

What makes us different

Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank.  

As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.  

When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead.  

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

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